Overview

Wood Market is an Argentine furniture brand that designs and produces quality pieces using wood and natural materials, combining craftsmanship with contemporary design. I was brought in to develop and manage their organic content for social media and print publications, maintaining a consistent visual identity across all formats.

What I Did

Produced high-volume organic content for social media (stories, reels, and feed posts) following a minimalist, warm aesthetic aligned with the brand's "Live Better" philosophy. Designed print advertising for national publications including La Nación and Wideprint, as well as email marketing campaigns and editorial layouts. Maintained and expanded the brand identity system across all channels, ensuring visual coherence between digital and print touchpoints.