Overview

Letras del Sur is an independent publisher focused on contemporary literature and essays. The core challenge was to unify the brand's visual identity across a 360° ecosystem, spanning book architecture and cover design for editorial publications, as well as the conceptualization and art direction of their institutional booth for the Buenos Aires International Book Festival.

What I Did

Editorial Design & Book Architecture: Developed the grid systems, interior typesetting, and cover design series, prioritizing legibility, pacing, and editorial identity.

Spatial Art Direction: Conceptualized and art-directed the physical exhibition stand for the book fair, integrating spatial graphics, lighting cues, and structural layouts.

Collateral & Communication: Designed supporting marketing materials and promotional assets, maintaining cohesive visual storytelling across print and digital touchpoints.