Overview

Gurú is a Latin American digital marketing company helping SMBs grow their online presence. I was hired to develop and manage their digital communication (organic and paid) across multiple markets simultaneously: Argentina, Peru, Chile, and Central America.

What I Did

Designed and managed high-volume content production across organic social media and paid advertising campaigns, adapting each piece to localized copy variations for each market while maintaining visual consistency across the entire LATAM footprint. Implemented its brand identity across social media, web and brand apps. Also produced motion graphics to bring rhythm and energy to the brand's audiovisual content.